JTBD Analyzer
by jobstobedone.org
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Built by Chris Spiek Trained on real JTBD interviews

Upload a transcript. Get expert JTBD analysis in minutes.

The same structured analysis that takes a trained practitioner hours, delivered instantly. Forces, timeline, requirements, and opportunities extracted from your interview by an AI trained on 20+ years of JTBD methodology.

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7 analysis sections 4 forces extracted < 2 min per analysis
Sample analysis

Kellana: Peloton Bike+

Switch interview analyzed in 87 seconds

"This is a textbook escalation-of-commitment story. Kellana spent 8 years trying to recreate the breathlessness she remembered from spin class..."

8 Push
5 Pull
3 Anxiety
2 Habit
How it works

Three steps to a complete JTBD analysis

1

Upload your transcript

Drop in a .vtt, .txt, or .docx file from your Zoom recording or transcription service. We parse it automatically.

2

AI analyzes the interview

Our model, trained on Chris Spiek's methodology and real answer keys, extracts forces, timeline, requirements, and opportunities.

3

Review and share

Get a structured analysis your whole team can act on. Interactive web view with an optional PDF export for stakeholders.

Not just another AI tool

Built on real expertise, not generic prompts

Anyone can paste a transcript into ChatGPT. This is different. The analysis model encodes 20+ years of JTBD interview methodology from the people who created the framework.

Trained on real interviews, not theory

The model learned from hand-analyzed interviews with validated answer keys. It knows what good JTBD analysis looks like because it was trained on it.

Forces extracted, not just themes

Generic AI gives you bullet points. This tool extracts the actual four forces of progress, distinguishing push from pull, anxiety from habit, with the participant's own words as evidence.

Full chronological timeline

Every switch story has an arc. The analyzer reconstructs the complete timeline from first thought through purchase to satisfaction, tagging each event with its role in the story.

Actionable opportunities, not summaries

Each analysis surfaces specific product and business opportunities grounded in evidence from the interview. Not generic takeaways. Concrete signals your team can act on.

Get better at interviewing

Every analysis is a coaching session

The analyzer doesn't just process your transcript. It evaluates your interview technique and tells you where you left value on the table.

  • Interview quality assessment. Was this the right person? Did you get to specific moments? Where was the emotional energy?
  • Follow-up gaps identified. The analyzer flags areas where a follow-up question could have uncovered more of the story.
  • Learn by doing. Run your practice interviews through the analyzer and see exactly how well you extracted the forces, timeline, and struggling moment.
Sample quality assessment
Was this the right person?
Absolutely. Chris was the internal champion who drove the entire CRM purchase. He has direct experience with the pain, the politics, and the decision process.
Emotional energy?
High. Especially around the layoff experience and the moment the new CEO engaged. You can feel the weight of three years of declining sales in his voice.
Areas where follow-up could have uncovered more:
  • The VP of Sales dynamic. What exactly did that conversation look like?
  • Post-implementation. Are reps actually using it differently?
Your data is yours

Private, secure, never used for training

Interview transcripts contain sensitive, confidential information about your customers and your business. We take that seriously.

Never used for AI training

Your transcripts and analyses are never used to train AI models. Not ours, not anyone else's. Your interviews stay your interviews.

Never shared

Your data is visible only to you. We don't share transcripts, analyses, or any derived data with other users or third parties. Ever.

You control your data

Download or delete your transcripts and analyses at any time. Your account, your data, your choice.

Early access

Be one of the first to try it

We're opening access to a small group of JTBD practitioners. Upload your first transcript and get a free analysis.

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No credit card required. Free during early access.